Account Based Selling ( ABS ) is one of the hottest B2B sales trends. Increasingly B2B companies are shifting towards Account Based Selling strategies.
Since it is easy to sell on targeted accounts rather than spreading thin in selling to many customers.
In ABS program ,the focus is to make personalized high-touch sales efforts on high-value potential customers
The high-Level course contents include
- How to select your targetted accounts, the idea of this excercise is narrow down the potential match to your organizational and personal strengths to acquire an account
- Understanding the behaviors needed of successful account based sellers are different from a hunter role
- Developing business acumen and understanding target accounts business priorities
- How to connect and drive decisions with the C-level executives
- Account-Based digital selling techniques
- Leveraging internal organization strengths for ABS
- Managing accounts profitably
Skill Level: Salesperson transforming to Account based roles and everyone involved in Account management
Duration: 3 Days of customized training program
