how to win against tough competition with ease

One of the challenges in sales is how to face big competitors, in this blog I will show how to win against tough competition with ease

I would love to share 2 winning strategies from the match between India Vs England, its easily relatable to explain to our team how to win against tough competition with ease

Let us dive into the match

A few days ago I was watching India England test cricket

At the end of day-4, I am worried; India got a meager lead of 120 runs with their best batsman back in the dressing room.

On Day 5, it looked like formalities for England bowlers to wipe out the Indian tailenders.

But this is what happened, the two of India’s best bowlers, Bhumra and Shami at the crease, Englishmen thought, they have their prey in front of them.

England bowled bouncers after bouncers, body-line bowling to injure, Physios came twice to check for head injuries.

It’s easy to get the Indians tailenders out, but English bowlers missed their objectives.

England team allowed Indians to take a considerable lead.

With only a few overs bowled after lunch, Kohli declared the match, sending back all Englishman dejected to their dressing room.

Taking complete control, killing the morale of Englishman, flared up Indian bowlers showed their aggression- bang on targets, sending Englishmen one after other, not bowling a bouncer unnecessarily.

Sticking to the goals and the rules of the games, Indians were handed over a victory to celebrate

So, what is the lesson we can learn from this win,

Winning Strategy-1: how to win against tough competition with ease 

1. Attack on your competitor’s weakness, not on their strengths.

This works in our sales scenarios, especially when we are competing against the big brands.

I will take you through a simple real-life example,

In one of the sales encounters we are fighting against Wipro to replace them, a huge elephant, no way we could equal them in size and technology.

But we know the customer wants flexible and personalized services.

When the customer asked us the question, how could you give better service than Wipro?

This is what I said,

Sir, Wipro is big, we cannot equal them, we are small but we closely work with you, listen to your problems and respond fast. As a small company, we can be flexible with you. That’s the only advantage we bring, sir.

Simple, this is what the customer wants, the order is ours.

We dint attacked competitors’ strengths; we attacked their weaknesses, their response time was slow because of multiple approval processes, which made them difficult to serve fast.

The next lesson is even more important

Winning Strategy- 2

2. The best insult you can give to your competitor is your wins, not what he did for you (the bouncers or the price wars )

Our business objective is to get profits, not winning the competition for the sake of winning, not on price wars.

Did you agree?

What’re your thoughts?

Please write your sales strategy against tough competitors in the comment section below.