THIS ….IS …..FIGHTING ….TALK
If you are a quitter you won’t read this further. But
If you are not –if you have the courage to face the facts –You want to know who is responsible for not getting the desired sales results
Do you accept the challenge? All right
It’s YOU
Ok fine, Let me make it simple and softer
Do you watch War Movies?
Baahubali, 300, The Desert King and there are thousands of good movies you should watch, all are based on true stories, and what is the common thread.
Every war is WON, not because of the size of the army but because of the strategy, the direction given by the general.
Why we are talking about war
In the 1980s Al Ries & Jack Trout wrote a book “Marketing Warfare”, which remains one of the business classics of all time, from that day, the word Marketing Warfare still rings true, and over time marketing has become intense and fierce only. Look at the words used in Marketing: Strategy, red blood competition, Target, Aggressive, kill the deal, Win, Lose all are warfare words. Figuratively speaking we are in a war.
So, in your Business warfare who is the General
It’s YOU
And what is the first responsibility of a Leader: Strategy
If you lay down and say I run a small company I don’t need Strategies, look around these facts
Amazon wants to convert even the street side shop to be its extension, Reliance Jio Mart wants to do the same, here convert is a diplomatic word, and Kill is the right word.
In every business one, Amazon and Reliance or someone is strategizing to eat your business. did you see that?
So what, the first step in winning the business warfare is crafting Winning Sales Strategies.
If you have come this far, you are not a quitter, you are a fighter. You are fighting hard to save your business; every fighter of their business will love this video
Please do take time to watch, comment on your views, O General.
Come let’s chat, not in the war zone, somewhere in a peaceful coffeeshop, or even in your office.
